Singapore · since 2016
Pretty Strong Coaching
Female triathlon, running and nutrition coaching for women who want to get properly good at this. Ten years of it, one coach, and a group chat that is awake at every hour you are.
this is most Sundays
What I commit to you
Three things I won't compromise on.
- 01
Performance without punishment
No starvation diets. No junk-mile training. No burning women out for a finish line. You fuel enough. You fuel well. You train in a way that supports your cycle, your hormones, and the version of you in ten years.
- 02
Lived-in empathy
I've trained through periods. Come back from injury. Battled depression. Been hit by a car. Finished Norseman when everyone said I wasn't ready. You're coached by someone who genuinely gets it.
- 03
You're not alone
You're juggling kids, careers, maybe expat life, the lot. With very little real support. Pretty Strong is the team in your corner. High communication. Real connection. A community of strong, ambitious women chasing big things together.
Ten years, one squad
Nobody here trains alone. Including the ones who train alone.
Singapore·London·Sydney·Zürich·Bavaria·Maryland·New Zealand
Different cities, different time zones, same group chat. Somebody is always awake, always training, always about to send you a voice note about your splits.
The group chat
Race nerves at 4am. Kit questions. Somebody's first sub-25 5K. It runs on its own.
Coaching calls
As and when you need them. Live, questions answered properly, recorded if your time zone is unkind.
Somebody tracking you
Weekly check-ins on stress, sleep, energy, digestion. Numbers tell half the story.
Sunrise, Singapore
The bit nobody tells you about is the other women.
Some are chasing a first 10K. Some are chasing a world championship slot. Everybody gets the same 6am start, the same group chat, and the same person in their corner on the weeks it does not go to plan.
Frankie's story
I became the coach I needed.
In my early twenties I was signed off work. In and out of hospital. On medication, then more medication for the side effects of the first lot.
I walked out of the doctor's one day with a bag of pills thinking this cannot be my life. I came off everything. I started running up and down my car park because I was too self-conscious to run on the road. Three months to get from couch to 5K. Ordered How to Run a Marathon off Amazon. Did London when everyone said I couldn't.
In 2018 I posted on Facebook in Singapore offering to coach anyone for free. Four times a week for seven months. Couch to full marathon. I just wanted to make friends. Over 100 women emailed me.
Pretty Strong isn't a coaching business. It's the thing that saved me, given away to anyone willing to do the work.
Frankie
Founder & head coach
The paperwork
Qualified, not just enthusiastic.
- ✓Qualified female triathlon and running coach
- ✓Qualified sports nutritionist
- ✓Fertility nutrition specialist
- ✓Norseman Xtreme Triathlon finisher
- ✓Coaching women since 2016
- ✓Female-specific programming, cycle to perimenopause
From the women I coach
Real comebacks. Real women.
Their words, not mine.
“I'll be forever grateful to Frankie for believing in me when I couldn't.”
“When I think of Frankie I think of strength, courage, tenacity and sheer will power.”
“Frankie tailors every week based on how I'm feeling. With the plan she set, there was no room for failure.”
The receipts
The bits I can actually count.
200+
Women coached
Since 2016, across nine time zones.
8 years
Longest-standing athlete
Still here, still racing.
180+
Race reports filed
By Pretty Strong athletes in the last 12 months.
Pretty Strong for life
This was never a twelve-week project.
Most coaching sells you a block. Twelve weeks, a race, done. Your body has about four decades of change coming and none of it fits in a block. So we plan for the whole thing.
Nobody gets all of these, and almost nobody gets them in this order. The point is that not one of them is a reason to stop.
Holidays
Two weeks away. No bike, no pool, no routine.
We plan around it instead of pretending it isn't happening. You come back fitter than you expect.
Weddings
Yours or everyone else's. Travel, late nights, cake.
Nobody is shrinking you for a photo. Training flexes, fuelling stays sane.
Fertility
Trying, tracking, and being told to stop training.
Load comes down where it needs to. The ambition stays exactly where it is.
IVF
Injections, scans, and a body that isn't quite yours for a while.
Gentler weeks, honest conversations, and a plan that waits for you.
Prenatal
Still an athlete. Just pregnant.
Sensible, supported training through all three trimesters, with your team still around you.
Postnatal
Pelvic floor, broken sleep, and no time at all.
Rebuild from the floor up, at your pace. No bounce-back talk, ever.
Perimenopause
Sleep, recovery and strength all start behaving differently.
More lifting, more protein, smarter recovery. We adjust before it bites.
Menopause
Bone density, muscle mass, and the confidence to keep racing.
This is the decade to get strongest, not smallest.
the plan changes.
the coach doesn't.
Every distance
First 5k to Extreme Triathlon.
If it is long, hard and on your list, it is coachable. Same coach and the same approach whether you are chasing a parkrun PB or standing on a ferry in a Norwegian fjord at 4am.
Run
- First 5k
- 10k
- Half marathon
- Marathon
- Ultra
Fitness racing
- HYROX
- Spartan
- OCR
Triathlon
- Sprint
- Olympic
- 70.3
- Ironman
- Extreme tri
if it is on your list,
it is on mine.
Ways in
Three ways in. Same coach whichever you pick.
Hybrid
From S$575 / monthTraining and nutrition together. Not a 12-week transformation, an 18-month becoming. Most of my athletes stay 18 months to 5 years.
ApplyTraining Only
From S$350 / monthFemale-specific training across swim, bike, run and strength. For women who have their nutrition sorted, or work with a separate dietitian.
ExploreNutrition Only
From S$350 / month1:1 nutrition coaching across the cycle, fertility, postpartum, perimenopause. For women whose training is sorted but fuelling isn't.
ExploreFree tools
Things that do the maths for you.
Race Fuelling Planner
Carbs per hour, the three days before, and race morning. Numbers, not vibes.
Open it →Nutrition Timing Cheat Sheet
What to eat, and when, around the sessions you're actually doing.
Open it →Protein Food Guide
What's actually available here, and how much protein is in it.
Open it →Cycle Sync Nutrition
How your fuelling needs shift across the month, and what to do about it.
Open it →How Not to Drown
Breathing, sighting, and what to do when the panic starts.
Open it →Your Run Paces
Put in a recent race and get every training pace worked out properly.
Open it →Recent client wins
Podiums, PBs, and the ones that just got done.
Hyrox world champs. The Lakesman. Ohio 70.3. A 51 minute half marathon PB. Chloe's Swissman, three months after being injured.
“I just want to do it properly this time.”
Ready when you are
Ready to do this properly?
I take a small number of 1:1 athletes at any given time. The form takes two minutes. I read every one personally and I'll WhatsApp you within 24 hours on weekdays. If we're not the right fit I'll tell you that too.
whatever you’re chasing, tell me
Honorary mentions
Men can be Pretty Strong too.
Partners, husbands, boyfriends, mates who turned up to a parkrun and never left. It started with a charity run for Samaritans of Singapore and it never really stopped. They wear the kit, they turn up to sessions, and they are the loudest people on the course come race day.
pretty strong isn't a gender.
